Welcome to the heart of cutting-edge news and innovations in the world of knifes and multi-tools. Here at TRUE, we take immense pride in delivering unparalleled quality and design in every blade we create. Our Press Releases page is your gateway to the latest updates, product launches, and industry insights that define our commitment to excellence.

  1. National Hardware Show - NEBO, TRUE, and THAW

    NEBO, TRUE, & THAW at the National Hardware Show 2024

    Fort Worth, Texas (Mar. 14, 2024) – The 2024 National Hardware Show is just a couple weeks away, and the family of Alliance Consumer Groups Products (ACG Brands) is set to be a part of the festivities with its NEBO, THAW, and TRUE brands.

  2. Fillet Fish the Easy Way

    Fillet Fish the Easy Way

    Filleting fish can be daunting for many, but with the proper tools and techniques, you can transform this seemingly challenging chore into a breeze

  3. Swift Edge Hunt Processing Kit w/ 4 Blades, Sheath & Storage Wrap

    Swift Edge Hunt Processing Kit w/ 4 Blades, Sheath & Storage Wrap

    For those of us who go romping around the forests and fields during all times of the year, we understand how valuable a good knife and game processing kit can be.

  4. True Utility Makes the Essentials a Breeze with the PrimalForge Kit

    True Utility Makes the Essentials a Breeze with the PrimalForge Kit

    TRUE has dedicated a set of knives for this very purpose. The PrimalForge Kit is a two-knife set suited and priced for those new to the outdoor and bushcraft world.